Hi, I’m Michelle! I am a writer, editor, and content strategist based in Toronto, Canada.
Photo by Alyson Hardwick
With a background in journalism, social media, search engine optimization, and analytics, I help media brands and companies build loyal readership through creative, thoughtful storytelling.
I have written for leading publications like The Globe and Mail, Canadian Business, Today’s Parent, Refinery29, Vice, Air Canada enRoute, and House & Home. I have also worked with brands such as the Toronto Maple Leafs, Shopify, and Otto’s Food Group to create content and grow their audiences.
Currently, I ideate and oversee client campaigns as the Content Strategist at Globe Content Studio, the content marketing division of The Globe and Mail.
Prior to that, I was the Audience Growth Editor for The Globe’s Report on Business section, where I wrote articles and produced social media content and newsletters related to business, investing and personal finance to grow and engage new readership. I created an award-winning personal finance newsletter course, MoneySmart Bootcamp, and helped launch the Globe’s TikTok channel.
I have also held staff position in several other newsrooms. As the Audience Engagement Editor at Xtra Magazine, I oversaw social media and newsletter strategy, helped launch the Xtra Community commenting platform, and turned website analytics into meaningful action for our newsroom. As the Life & Social Media Editor at NOW Magazine, I wrote stories about community and culture, with a particular interest in millennials, race, gender, mental health and electronic music. And while at Vancouver’s Georgia Straight, my weekly cooking column and food writing was recognized with a scholarship from Les Dames d'Escoffier.
For years, I sat on the juries of the Polaris Music Prize (2021 grand jury) and the JUNO Awards. And in 2019 to 2020, I hosted and produced the biweekly radio show Early Bird Special on ISO Radio.
I was a guest on CBC Music’s Polaris Prize 2021 broadcast, and I have been a panelist and moderator at events such as the Inside Out Film Festival, and have spoken on CBC Radio, Serious Betty, We Really Like Her and the Royal Canadian Movie Podcast.
Please contact me for career and freelance opportunities.
Connect with me on LinkedIn.